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Perception of Acceptance Barriers and Cashless Payments Value: Evidence from Russian Merchants

Author

Listed:
  • Ekaterina Semerikova

    (Moscow School of Management SKOLKOVO)

  • Egor Krivosheya

    (Moscow School of Management SKOLKOVO)

  • Alexander Dobrynin

    (National Research University - Higher School of Economics)

Abstract

This study is aimed to examine the effect caused by perception of higher card acceptance barriers on cashless revenue share of Russian merchants. The empirical testing is conducted based on two representative samples of Russian nation-wide merchants survey data collected in 2014 and 2017. The analysis considers a set of regional controls, as well as merchant-specific characteristics. The statistically significant evidence in favor of negative impact caused by perception of higher infrastructural barriers on cashless revenue share is found in both samples, while only a partial significance of higher perceived institutional and human capital barriers may be observed. No significant evidence for merchants? rationality with respect to acceptance barrier has been found based on the comparison of perceived and actual barriers effects.

Suggested Citation

  • Ekaterina Semerikova & Egor Krivosheya & Alexander Dobrynin, 2019. "Perception of Acceptance Barriers and Cashless Payments Value: Evidence from Russian Merchants," Proceedings of Economics and Finance Conferences 9511956, International Institute of Social and Economic Sciences.
    • Handle: RePEc:sek:iefpro:9511956
    as

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    References listed on IDEAS

    as
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    4. Arango, Carlos & Huynh, Kim P. & Sabetti, Leonard, 2015. "Consumer payment choice: Merchant card acceptance versus pricing incentives," Journal of Banking & Finance, Elsevier, vol. 55(C), pages 130-141.
    5. Naser A. Aboyassin & Mustafa A. F. Sultan, 2017. "The Role of Human Resources Training in Improving the Employee's Performance: Applied Study in the Five Stars Hotels in Jordan," International Journal of Business Administration, International Journal of Business Administration, Sciedu Press, vol. 8(5), pages 46-56, July.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    retail payments; financial services; merchants; barriers; card acceptance;
    All these keywords.

    JEL classification:

    • G21 - Financial Economics - - Financial Institutions and Services - - - Banks; Other Depository Institutions; Micro Finance Institutions; Mortgages
    • D53 - Microeconomics - - General Equilibrium and Disequilibrium - - - Financial Markets
    • E42 - Macroeconomics and Monetary Economics - - Money and Interest Rates - - - Monetary Sytsems; Standards; Regimes; Government and the Monetary System

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